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Special K

Special K is the flagship of the Kellogg's business.
The agency lost the account eighteen months before my time.

Due to my team's breakthrough work on the snack portfolio (See Keebler), we were invited to pitch and win back the account.
The victory was a boon for the agency and marked the beginning of the return of other accounts in the portfolio.
This was a culmination of a great relationship with the client as well as a big push on the quality of the creative.
This is the relaunch spot for Special K, where the brand re-positioned itself, going from a diet food to a female strength brand.

Women eat

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