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I’m an award-winning global creative leader who builds brands, drives business, and sparks cultural conversations worldwide. From Super Bowl spots and Times Square takeovers to social-first campaigns and PR-driven narratives, I create work that breaks through markets, resonates across cultures, and gets people talking. I thrive where creativity meets technology, whether turning protest art into voting booths, matching shelter cats with gamers, or reuniting loved ones through haptic hugs.

Currently, I’m leading creative for Kia Motors, a brand that started as an underdog and is now on an exciting upward trajectory. I’ve partnered with Fortune 500 brands including Walmart, Microsoft, AT&T, Target, PepsiCo, J&J, P&G, and more—leading global teams, shaping integrated communications, and delivering ideas that move both people and business. At heart, I’m about connection: forging relationships from day-to-day collaborators to the C-suite, and turning that trust into work that truly makes an impact.

WORK EXPERIENCE

2023 - Present:

David & Goliath

Executive Creative Director

Kia

2017 - 2023:

FCB Chicago

Executive Vice President, Executive Creative Director

Senior Vice President, Executive Creative Director

Walmart; Anthem and Elevance Health; Cox Communications; Kimberly-Clark



2015 - 2017:
Leo Burnett / Chicago

Senior Vice President, Creative Director
Senior Vice President, Executive Creative Director/ Social and digital lead for LBi
Kellogg's; Samsung

2013 - 2015
Crispin Porter + Bogusky/ Boulder
Creative Director

Microsoft; Kraft-Heinz

2012 - 2013
DDB/ Johannesburg
Creative Director

McDonald's; First National Bank

2009 - 2012
MetropolitanRepublic/ Johannesburg

Creative Director

First National Bank, POWA

2007 - 2009
BBDO/ New York

Associate Creative Director

PepsiCo, Target, Conservation International


2006 - 2007
Y&R/ Tel Aviv

Copywriter

Hyundai

2000 - 2006
TBWA Hunt Lascaris/ Johannesburg
Copywriter

BMW, Standard Bank, Tiger Food Group

1998 - 2000
Hercules DMB&B

Copywriter

Fiat
 

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NEW BUSINESS WINS

Anthem BCBS (ECD, FCB)

Stonefire (ECD, FCB)

Walmart (ECD, FCB)

Special K (ECD, Leo Burnett)

First National Bank (CD, MetropolitanRepublic)

New Balance (ACD, BBDO NY)

BMW 6 Series global account (Copywriter, Hunt Lascaris)
 

JUDGED

One Show, Clio, London International Awards, Cannes Young Lions, New York Festivals, Loeries.

LECTURED

AAA School of advertising, Vega (Johannesburg)

EDUCATION

AAA School of advertising/ Copywriting
Top copywriting student award/ Creative excellence award/ Top
campaign award

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