Avi is a proven creative leader who loves the work as much as she loves the people. Global in every sense, she believes in work that transcends language and that creativity is a behavior changer and business driver. She’s been lucky to learn from, partner with and mentor some of the best minds and kindest hearts in the industry and she’s learned that craft is truly the difference between 'ok' and 'wow'.
Avi loves to play with technology, tell stories, build teams and brands, solve problems, fix broken things and forge strong relationships along the way.
She’s had the pleasure of changing the hearts and minds of America about its biggest retailer, turning protest art into voting booths and bringing separated loved ones together through haptic technology that allowed them to hug remotely.
Most recently she helped cats find forever homes on a gaming platform, de-stigmatized bladder leaks and showcased the capability of an incredibly innovative vehicle on Super bowl and beyond it.
She lives in Los Angeles with her husband, two kids and cats.
WORK EXPERIENCE
2023 - Present:
David & Goliath
Executive Creative Director
Kia
2021 - 2023:
FCB Chicago
Executive Vice President, Executive Creative Director
Walmart; Anthem; Cox; Stonefire
2017 - 2021:
FCB Chicago
Senior Vice President, Executive Creative Director
Cox communications; Walmart; Choose Chicago; Stonefire
2015 - 2017:
Leo Burnett / Chicago
Senior Vice President, Creative Director
Senior Vice President, Executive Creative Director
Kellogg's; Samsung
2013 - 2015
Crispin Porter + Bogusky/ Boulder
Creative Director
XBox; JELL-O
2012 - 2013
DDB/ Johannesburg
Creative Director
McDonald's; First National Bank
2009 - 2012
MetropolitanRepublic/ Johannesburg
Creative Director
2007 - 2009
BBDO/ New York
Associate Creative Director
2006 - 2007
Y&R/ Tel Aviv
Copywriter
2000 - 2006
TBWA Hunt Lascaris/ Johannesburg
Copywriter
1998 - 2000
Hercules DMB&B
Copywriter
NEW BUSINESS WINS
Anthem BCBS (ECD, FCB)
Stonefire (ECD, FCB)
Walmart (ECD, FCB)
Special K (ECD, Leo Burnett)
First National Bank (CD, MetropolitanRepublic)
New Balance (ACD, BBDO NY)
BMW 6 Series global account (Copywriter, Hunt Lascaris)
JUDGED
One Show, Clio, London International Awards, Cannes Young Lions, New York Festivals, Loeries.
LECTURED
AAA School of advertising, Vega (Johannesburg)
EDUCATION
AAA School of advertising/ Copywriting
Top copywriting student award/ Creative excellence award/ Top
campaign award