
I’m an award-winning global creative leader who builds brands, drives business, and sparks cultural conversations worldwide. From Super Bowl spots and Times Square takeovers to social-first campaigns and PR-driven narratives, I create work that breaks through markets, resonates across cultures, and gets people talking. I thrive where creativity meets technology, whether turning protest art into voting booths, matching shelter cats with gamers, or reuniting loved ones through haptic hugs.
Currently, I’m leading creative for Kia Motors, a brand that started as an underdog and is now on an exciting upward trajectory. I’ve partnered with Fortune 500 brands including Walmart, Microsoft, AT&T, Target, PepsiCo, J&J, P&G, and more—leading global teams, shaping integrated communications, and delivering ideas that move both people and business. At heart, I’m about connection: forging relationships from day-to-day collaborators to the C-suite, and turning that trust into work that truly makes an impact.
WORK EXPERIENCE
2023 - Present:
David & Goliath
Executive Creative Director
Kia
2017 - 2023:
FCB Chicago
Executive Vice President, Executive Creative Director
Senior Vice President, Executive Creative Director
Walmart; Anthem and Elevance Health; Cox Communications; Kimberly-Clark
2015 - 2017:
Leo Burnett / Chicago
Senior Vice President, Creative Director
Senior Vice President, Executive Creative Director/ Social and digital lead for LBi
Kellogg's; Samsung
2013 - 2015
Crispin Porter + Bogusky/ Boulder
Creative Director
Microsoft; Kraft-Heinz
2012 - 2013
DDB/ Johannesburg
Creative Director
McDonald's; First National Bank
2009 - 2012
MetropolitanRepublic/ Johannesburg
Creative Director
First National Bank, POWA
2007 - 2009
BBDO/ New York
Associate Creative Director
PepsiCo, Target, Conservation International
2006 - 2007
Y&R/ Tel Aviv
Copywriter
Hyundai
2000 - 2006
TBWA Hunt Lascaris/ Johannesburg
Copywriter
BMW, Standard Bank, Tiger Food Group
1998 - 2000
Hercules DMB&B
Copywriter
Fiat
NEW BUSINESS WINS
Anthem BCBS (ECD, FCB)
Stonefire (ECD, FCB)
Walmart (ECD, FCB)
Special K (ECD, Leo Burnett)
First National Bank (CD, MetropolitanRepublic)
New Balance (ACD, BBDO NY)
BMW 6 Series global account (Copywriter, Hunt Lascaris)
JUDGED
One Show, Clio, London International Awards, Cannes Young Lions, New York Festivals, Loeries.
LECTURED
AAA School of advertising, Vega (Johannesburg)
EDUCATION
AAA School of advertising/ Copywriting
Top copywriting student award/ Creative excellence award/ Top
campaign award