This is the product we hope to never launch. Hnds Up is a fictional wearable camera that turns the universal gesture of raised hands into a symbol of protection. Launched through a short film and social-led campaign, it wasn’t meant to hit stores. It was designed to spark conversation about police brutality and body cam failures. By blending speculative design with real-world stats, the campaign generated widespread online discussion and earned PR coverage, while driving donations to Courageous Conversation for transformative police training in empathy, anti-bias, and de-escalation. Hnds Up was designed not to sell a product, but to provoke reflection and inspire real change.