Many of us were separated by distance or circumstance during the pandemic, when loved ones needed connection the most. In those moments, even a simple hug seemed impossible. Studies show the importance of hugs for our health, but when we can’t physically be together, how can we embrace the people we love? With a brand promise centered on human connection, Cox Communications launched The Hug Project, using first-of-its-kind haptic technology to create a Hug Vest that allowed people across the globe to feel virtual embraces in real time. Technology is at its best not when it impresses us, but when it unites us.