How do you stand out in Times Square on the busiest night of the year? You pull off the ultimate prank during the New Year’s Eve countdown. As the clock ticked down, the massive billboards suddenly went black, making a million people think the power went out. Then the Kia EV9 “saved” New Year’s by using its onboard power to light the countdown back up. The stunt wowed the crowd, generated major press, sparked big reactions and impressions on social, and showcased to the world what this innovative vehicle can really do.