We all have that person who’s always shown up for us, someone who wants to see us succeed. The Kia EV9 helped power a special moment for one little girl, a story full of sweetness and authenticity that sparked press, conversation, and genuine emotion. Without relying on celebrities or slapstick humor, the campaign stood out and resonated widely, scoring 1st for automotive, 3rd overall, and being crowned ‘most inspiring’ on Ad Meter at the 2024 Super Bowl.