On a crowded New Year’s Eve in Times Square, Kia turned its EV9 billboard into a live stunt: “The Most Electrifying Proposal.” A real boyfriend proposed to his partner using the EV9’s onboard power during the 60-second countdown, surprising a million in the crowd and millions online. The stunt showcased the EV9’s capabilities while cutting through the clutter, generating 1 billion global views, 34.3 million TikTok views, and 97.6% net positive sentiment, proving Kia could power not just the future, but a truly unforgettable, emotionally charged moment. Thankfully, she said "yes".