Everyone knows George R. R. Martin. Not everyone knows the Chicago Humanities Festival. When the author of A Game of Thrones agreed to speak at the festival, we had to let Chicago know in the most GoT way possible. We used real, trained ravens to deliver invitations on live morning news and throughout the city, bringing the story to life in an unforgettable way. The stunt generated major buzz on social media, tapping into culture while announcing the festival in a way that was truly epic.

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