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Fresh Step

When the game 'Stray' launched, it presented a great opportunity for Fresh Step Cat litter to help find shelter cats a forever home. We created 'Skins' that looked like those cats, and supplied them to influencers playing Stray live on Twitch. Viewers could adopt the fur children in real time using the chat. 

Adopt a Stray

Fresh Step Stray_Board_04.21.jpg
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