Walmart
Most people think of Walmart as a massive Fortune 500 corporation, but few realize just how close to communities it truly is. From small towns across America, it provides jobs, access to vaccines, educational resources, and support for local businesses. Its reputation often doesn’t reflect the countless ways it improves lives. but during the pandemic, we had the opportunity to reshape that narrative. Through campaigns that informed and reassured, Walmart showed up for people when they needed it most. The work was impactful, moving, and unifying; one spot, Neighbors, is now in the Smithsonian as a powerful example of affective pandemic advertising.
Gloria
When we fight hunger, we're feeding more than empty stomachs. We're feeding dreams, futures, and possibilities. Walmart partners with Feeding America to support communities and food banks that provide critical help to families in need. In this emotive piece, LeBron James’ mother, Gloria, shares the story of his childhood and the hunger he experienced, and how the support of their community and local food banks helped them survive and thrive. It’s a powerful reminder that even the path of arguably the greatest athlete of all time began with basic support, and that by fighting hunger, we help unlock the potential of countless dreams..
Hearts of magic
“We live better…together. So together, let’s make it happen.” During the pandemic, Walmart brought encouragement in unexpected ways. Department Manager Trizz The Whizz from Store #3751 in San Tan Valley, AZ, shared his lyrical talent with the country, reminding everyone that hope and joy can be found even in uncertain times. Walmart isn’t just a company with associates—it’s full of talented, vibrant people whose creativity can inspire communities. Through Trizz, the brand showed how coming together and celebrating everyday talent can lift spirits and unify people when they need it most.
Neighbors
During the pandemic, when everyone was feeling scared and isolated, we saw communities stepping up in amazing ways, and Walmart associates showed there’s more than one way to support each other. The Walmart a cappella group, made up of real associates, performed a heartfelt song, and the campaign leaned on user-generated content to celebrate neighbors and communities being there for one another. Just like we all leaned on each other during those uncertain times, Walmart pledged to be there for its customers and communities, proving that care and togetherness are something we can actually live by.
Dear Associates
Walmart shows its appreciation in a heartfelt, live tribute that celebrates one associate at a time, family included. These moments aren’t just about saying thanks; they spotlight how Walmart supports its people with free education programs and opportunities to grow as far as they want in their careers. Captured in real time, each celebration is a reminder that Walmart isn’t just a workplace, it’s a community that sees, values, and uplifts its associates, turning everyday dedication into something truly special.
United Towns
When you're in almost every town in the nation, you see the spark in each one. ‘United Towns’ debuted on the Super Bowl and even got a shoutout from Elton John on Social, showing how communities can feel united even when the country feels divided. The piece celebrates the things we have in common, not what separates us, reminding everyone that connection, shared values, and togetherness are what make towns, and the nation, truly strong.
Spark
Walmart sees the spark in the 20 million people that walk through its doors every day. This is a love letter from America's biggest retailer to its customers and employees.